{"id":4850,"date":"2010-07-29T10:25:00","date_gmt":"2010-07-29T10:25:00","guid":{"rendered":"http:\/\/www.osatzen.com\/blog-salud-comunidad\/2010\/07\/29\/redes-sociales\/"},"modified":"2021-04-29T17:02:05","modified_gmt":"2021-04-29T15:02:05","slug":"el-auge-de-las-redes-sociales-en-los","status":"publish","type":"post","link":"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/","title":{"rendered":"REDES SOCIALES"},"content":{"rendered":"<p><a href=\"https:\/\/www.osatzen.com\/blog-salud-comunidad\/wp-content\/uploads\/image-import\/_BxYwR9X1g-M\/TFFpH91lGbI\/AAAAAAAAAIo\/i2_nnZ2LLGM\/s1600\/RED%2BSOCIAL.jpg\"><img decoding=\"async\" src=\"http:\/\/osatzen.com\/wp-content\/uploads\/2021\/04\/RED2BSOCIAL.png\" border=\"0\" alt=\"\"><\/a><br \/>El auge de las redes sociales en los \u00faltimos a\u00f1os ha hecho que la famosa frase &#8220;si no est\u00e1 en Internet es que no existe&#8221;, tenga su propia equivalencia con la cita &#8220;si no est\u00e1s en facebook, no existes&#8221;. Esta red social que cuenta con 500 millones de abonados ha extendido la creaci\u00f3n de perfiles virtuales no s\u00f3lo personales, sino que cada vez m\u00e1s las empresas sienten que de su presencia en Facebook depende el rendimiento de su negocio.<\/p>\n<p>Con el t\u00edtulo C\u00f3mo las redes sociales pueden mejorar tu vida&#8230;o arruinarla por completo, el experto en redes sociales y posicionamiento SEO Ismael El-Qudsi ha explicado eL 27 DE JULIO 2010 en la Campus Party, que  celebr\u00f3 en Valencia, qu\u00e9 riesgos para la privacidad implican los perfiles virtuales y c\u00f3mo la red puede elevar o tirar por tierra la reputaci\u00f3n de las empresas.<\/p>\n<p>La primera lecci\u00f3n de El-Qudsi ha consistido en desmentir mitos. &#8220;La cantidad de amigos que uno tenga en las redes sociales no importa&#8221;. Seg\u00fan el experto aunque la media est\u00e1 en 130 amigos, de esa cifra s\u00f3lo entre cuatro y seis son realmente amigos. Para ilustrar esta afirmaci\u00f3n, se ha servido del fen\u00f3meno de los grupos &#8220;Se\u00f1oras que&#8230;&#8221; de Facebook, que cuenta con miles de seguidores virtuales. Es el caso de &#8220;Se\u00f1oras que cantan alto en misa&#8221; (casi 55.000 amigos); &#8220;Se\u00f1oras que se pelean por los caramelos en la cabalgata de reyes&#8221; (m\u00e1s de 64.500 amigos) o &#8220;Se\u00f1oras que dicen en las noticias que su vecino asesino siempre saludaba&#8221; que ha pasado la barrera de los 100.000 seguidores.<\/p>\n<p>Aunque podemos afirmar que el perfil virtual forma parte del \u00e1mbito privado de cada uno, las cifras muestran que los comentarios y las fotograf\u00edas tienen repercusiones en el \u00e1mbito profesional. En Estados Unidos el 8% de las empresas de m\u00e1s de mil empleados ha despedido a alguno de sus trabajadores por algo que hab\u00eda dicho o mostrado en las redes sociales. El-Qudsi ha se\u00f1alado que los usuarios no perciben dos riesgos b\u00e1sicos de las redes sociales y es que no son conscientes de que cada vez que escriben es como si hablaran en p\u00fablico y no se dan cuenta de que subir una foto implica compartirla con el resto de internautas.<\/p>\n<p>En relaci\u00f3n con las empresas, el ponente ha reivindicado el poder de los medios sociales porque el boca-oreja tiene m\u00e1s impacto en un posible cliente que miles de mensajes publicitarios y que cualquier opini\u00f3n en prensa, radio o televisi\u00f3n. Ha recordado, adem\u00e1s, que con la web 2.0 &#8220;la empresa pierde el control sobre la reputaci\u00f3n de su marca&#8221;. Su receta para hacer frente a una crisis corporativa: desmentir los datos que no sean ciertos, admitir los errores, re\u00edrse de uno mismo y escuchar, escuchar y escuchar.<\/p>\n<p>Reaccionar a tiempo mejorar\u00e1 la vida de la empresa pero no hacerlo la arruinar\u00e1 por completo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El auge de las redes sociales en los \u00faltimos a\u00f1os ha hecho que la famosa frase &#8220;si no est\u00e1 en Internet es que no existe&#8221;, tenga su propia equivalencia con la cita &#8220;si no est\u00e1s  [&#8230;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[353,404],"tags":[],"class_list":["post-4850","post","type-post","status-publish","format-standard","hentry","category-blog-salud-y-comunidad","category-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>REDES SOCIALES - Osatzen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/\" \/>\n<meta property=\"og:locale\" content=\"eu_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REDES SOCIALES\" \/>\n<meta property=\"og:description\" content=\"El auge de las redes sociales en los \u00faltimos a\u00f1os ha hecho que la famosa frase &#8220;si no est\u00e1 en Internet es que no existe&#8221;, tenga su propia equivalencia con la cita &#8220;si no est\u00e1s [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/\" \/>\n<meta property=\"og:site_name\" content=\"Osatzen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Osatzen\" \/>\n<meta property=\"article:published_time\" content=\"2010-07-29T10:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-29T15:02:05+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/osatzen.com\/wp-content\/uploads\/2021\/04\/RED2BSOCIAL.png\" \/>\n<meta name=\"author\" content=\"BLOG SALUD Y COMUNIDAD\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@osatzen\" \/>\n<meta name=\"twitter:site\" content=\"@osatzen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BLOG SALUD Y COMUNIDAD\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/\"},\"author\":{\"name\":\"BLOG SALUD Y COMUNIDAD\",\"@id\":\"https:\/\/www.osatzen.com\/eu\/#\/schema\/person\/05061f987741c18d51a971150889bd74\"},\"headline\":\"REDES SOCIALES\",\"datePublished\":\"2010-07-29T10:25:00+00:00\",\"dateModified\":\"2021-04-29T15:02:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/\"},\"wordCount\":499,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.osatzen.com\/eu\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/osatzen.com\/wp-content\/uploads\/2021\/04\/RED2BSOCIAL.png\",\"articleSection\":[\"BLOG SALUD Y COMUNIDAD\",\"Redes Sociales\"],\"inLanguage\":\"eu-ES\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/\",\"url\":\"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/\",\"name\":\"REDES SOCIALES - Osatzen\",\"isPartOf\":{\"@id\":\"https:\/\/www.osatzen.com\/eu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/osatzen.com\/wp-content\/uploads\/2021\/04\/RED2BSOCIAL.png\",\"datePublished\":\"2010-07-29T10:25:00+00:00\",\"dateModified\":\"2021-04-29T15:02:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/#breadcrumb\"},\"inLanguage\":\"eu-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"eu-ES\",\"@id\":\"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/#primaryimage\",\"url\":\"http:\/\/osatzen.com\/wp-content\/uploads\/2021\/04\/RED2BSOCIAL.png\",\"contentUrl\":\"http:\/\/osatzen.com\/wp-content\/uploads\/2021\/04\/RED2BSOCIAL.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.osatzen.com\/eu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"REDES SOCIALES\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.osatzen.com\/eu\/#website\",\"url\":\"https:\/\/www.osatzen.com\/eu\/\",\"name\":\"Osatzen\",\"description\":\"Sociedad Vasca de Medicina de Familia y Comunitaria\",\"publisher\":{\"@id\":\"https:\/\/www.osatzen.com\/eu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.osatzen.com\/eu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"eu-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.osatzen.com\/eu\/#organization\",\"name\":\"Osatzen\",\"url\":\"https:\/\/www.osatzen.com\/eu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"eu-ES\",\"@id\":\"https:\/\/www.osatzen.com\/eu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.osatzen.com\/wp-content\/uploads\/2021\/02\/signo-distintivo-osatzen-2020-web-retina-396x120-1.png\",\"contentUrl\":\"https:\/\/www.osatzen.com\/wp-content\/uploads\/2021\/02\/signo-distintivo-osatzen-2020-web-retina-396x120-1.png\",\"width\":396,\"height\":120,\"caption\":\"Osatzen\"},\"image\":{\"@id\":\"https:\/\/www.osatzen.com\/eu\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Osatzen\",\"https:\/\/x.com\/osatzen\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.osatzen.com\/eu\/#\/schema\/person\/05061f987741c18d51a971150889bd74\",\"name\":\"BLOG SALUD Y COMUNIDAD\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"eu-ES\",\"@id\":\"https:\/\/www.osatzen.com\/eu\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bc313f14523f4883e63085b67e461185?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bc313f14523f4883e63085b67e461185?s=96&d=mm&r=g\",\"caption\":\"BLOG SALUD Y COMUNIDAD\"},\"url\":\"https:\/\/www.osatzen.com\/eu\/blogs\/author\/blogsalud\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"REDES SOCIALES - Osatzen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/","og_locale":"eu_ES","og_type":"article","og_title":"REDES SOCIALES","og_description":"El auge de las redes sociales en los \u00faltimos a\u00f1os ha hecho que la famosa frase &#8220;si no est\u00e1 en Internet es que no existe&#8221;, tenga su propia equivalencia con la cita &#8220;si no est\u00e1s [...]","og_url":"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/","og_site_name":"Osatzen","article_publisher":"https:\/\/www.facebook.com\/Osatzen","article_published_time":"2010-07-29T10:25:00+00:00","article_modified_time":"2021-04-29T15:02:05+00:00","og_image":[{"url":"http:\/\/osatzen.com\/wp-content\/uploads\/2021\/04\/RED2BSOCIAL.png","type":"","width":"","height":""}],"author":"BLOG SALUD Y COMUNIDAD","twitter_card":"summary_large_image","twitter_creator":"@osatzen","twitter_site":"@osatzen","twitter_misc":{"Written by":"BLOG SALUD Y COMUNIDAD","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/#article","isPartOf":{"@id":"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/"},"author":{"name":"BLOG SALUD Y COMUNIDAD","@id":"https:\/\/www.osatzen.com\/eu\/#\/schema\/person\/05061f987741c18d51a971150889bd74"},"headline":"REDES SOCIALES","datePublished":"2010-07-29T10:25:00+00:00","dateModified":"2021-04-29T15:02:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/"},"wordCount":499,"commentCount":0,"publisher":{"@id":"https:\/\/www.osatzen.com\/eu\/#organization"},"image":{"@id":"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/#primaryimage"},"thumbnailUrl":"http:\/\/osatzen.com\/wp-content\/uploads\/2021\/04\/RED2BSOCIAL.png","articleSection":["BLOG SALUD Y COMUNIDAD","Redes Sociales"],"inLanguage":"eu-ES","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/","url":"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/","name":"REDES SOCIALES - Osatzen","isPartOf":{"@id":"https:\/\/www.osatzen.com\/eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/#primaryimage"},"image":{"@id":"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/#primaryimage"},"thumbnailUrl":"http:\/\/osatzen.com\/wp-content\/uploads\/2021\/04\/RED2BSOCIAL.png","datePublished":"2010-07-29T10:25:00+00:00","dateModified":"2021-04-29T15:02:05+00:00","breadcrumb":{"@id":"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/#breadcrumb"},"inLanguage":"eu-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/"]}]},{"@type":"ImageObject","inLanguage":"eu-ES","@id":"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/#primaryimage","url":"http:\/\/osatzen.com\/wp-content\/uploads\/2021\/04\/RED2BSOCIAL.png","contentUrl":"http:\/\/osatzen.com\/wp-content\/uploads\/2021\/04\/RED2BSOCIAL.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.osatzen.com\/eu\/blogs\/el-auge-de-las-redes-sociales-en-los\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.osatzen.com\/eu\/"},{"@type":"ListItem","position":2,"name":"REDES SOCIALES"}]},{"@type":"WebSite","@id":"https:\/\/www.osatzen.com\/eu\/#website","url":"https:\/\/www.osatzen.com\/eu\/","name":"Osatzen","description":"Sociedad Vasca de Medicina de Familia y Comunitaria","publisher":{"@id":"https:\/\/www.osatzen.com\/eu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.osatzen.com\/eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"eu-ES"},{"@type":"Organization","@id":"https:\/\/www.osatzen.com\/eu\/#organization","name":"Osatzen","url":"https:\/\/www.osatzen.com\/eu\/","logo":{"@type":"ImageObject","inLanguage":"eu-ES","@id":"https:\/\/www.osatzen.com\/eu\/#\/schema\/logo\/image\/","url":"https:\/\/www.osatzen.com\/wp-content\/uploads\/2021\/02\/signo-distintivo-osatzen-2020-web-retina-396x120-1.png","contentUrl":"https:\/\/www.osatzen.com\/wp-content\/uploads\/2021\/02\/signo-distintivo-osatzen-2020-web-retina-396x120-1.png","width":396,"height":120,"caption":"Osatzen"},"image":{"@id":"https:\/\/www.osatzen.com\/eu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Osatzen","https:\/\/x.com\/osatzen"]},{"@type":"Person","@id":"https:\/\/www.osatzen.com\/eu\/#\/schema\/person\/05061f987741c18d51a971150889bd74","name":"BLOG SALUD Y COMUNIDAD","image":{"@type":"ImageObject","inLanguage":"eu-ES","@id":"https:\/\/www.osatzen.com\/eu\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bc313f14523f4883e63085b67e461185?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bc313f14523f4883e63085b67e461185?s=96&d=mm&r=g","caption":"BLOG SALUD Y COMUNIDAD"},"url":"https:\/\/www.osatzen.com\/eu\/blogs\/author\/blogsalud\/"}]}},"_links":{"self":[{"href":"https:\/\/www.osatzen.com\/eu\/wp-json\/wp\/v2\/posts\/4850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.osatzen.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.osatzen.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.osatzen.com\/eu\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.osatzen.com\/eu\/wp-json\/wp\/v2\/comments?post=4850"}],"version-history":[{"count":1,"href":"https:\/\/www.osatzen.com\/eu\/wp-json\/wp\/v2\/posts\/4850\/revisions"}],"predecessor-version":[{"id":5263,"href":"https:\/\/www.osatzen.com\/eu\/wp-json\/wp\/v2\/posts\/4850\/revisions\/5263"}],"wp:attachment":[{"href":"https:\/\/www.osatzen.com\/eu\/wp-json\/wp\/v2\/media?parent=4850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.osatzen.com\/eu\/wp-json\/wp\/v2\/categories?post=4850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.osatzen.com\/eu\/wp-json\/wp\/v2\/tags?post=4850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}